Potatoes USA Update with Kim Breshears
Kim Breshears, Chief Marketing Officer of Potatoes USA, will give an update on marketing, national trends, and more from the organization in charge of domestic and international marketing of U.S. potatoes and potato products.
General Session 1
Wednesday, January 29
9:00am-10:00am
About The Speaker
Kim Breshears
Kim Breshears is the Chief Marketing Officer at Potatoes USA, where she leads global marketing and communications for the U.S. potato industry. With over 30 years of experience, she has spearheaded marketing and branding initiatives across diverse industries, including produce, online search, tourism, home building, and technology. She’s passionate about strategic planning, financial stewardship, and delivering impactful results.
